Human or User-focused Design levels up your product from:

something that works to something that sings

We center the user throughout our design process to create truly frictionless user experiences.

A product designed for reliability will:

- survive shipping

- have a long life

- have lower warranty claims/costs

We protect your product from premature failure by designing for reliability from the start.

A product designed for supply chain will: 

- use cost-effective & market-informed components

- allow for alternate components

- avoid single-source or specialty components

In today's marketplace, designing for supply chain is absolutely critical. 

We protect your ability to build product by considering the supply chain with each component we select.

A product that is designed for service will:

- be easy to diagnose/troubleshoot

- require limited maintenance

- be modular to reduce service effort/time

We protect your customer satisfaction by designing for service from the start.